Saturday 9 November 2013

TWC thoughts, Week 11/ Session 10



Prof started this session with this quote by Charles Kettering: “My interest is in the future because I am going to spend the rest of my life there.” This struck a chord with me as I feel that it is especially true. Whether we like it or not, we are all going to spend time in the future, hence we must prepare and be ready for it today. So today, we are going to learn how to use the various tools and models to plan for the future.

Technology Assessment and Forecasting: Developing a Framework for Understanding What Comes Next

This session is on Technology Assessment and Forecasting. First, we were shown a video by Siemens which highlights the two megatrends: urbanisation and demographic change. The video also shows how Siemens plan to tackle the challenges that come along with the megatrends. From this video, we can actually see that Siemens is planning for the future and this also means that it has a rising star mentality.

And by releasing this video to the public, Siemens is actually taking a calculated risk. The advantage of doing so will be that it opens up avenues for feedback from public and policymakers. Other companies which are interested for partnerships can also approach them based on their proposed plans. However the disadvantage of this will be that competitors will learn about your ideas and actually copy them.

So what exactly is technology assessment and forcasting? Technology assessment is the assessment of a technology as it currently exist, as well as assessing its implications(social, political, environmental, etc). One example would be the development of driverless cars. What is the implication to cab drivers as all cars move towards being driverless?

On the other hand, technology forecasting refers to predicting future changes to technology in a broad area based on current trends and technology. An example would be the development of robotics in the next 5/10 years, and where will the technology head towards.

Key Takeaway Points

The need for technology assessment and forecasting has never been greater before. This is due to the exponential growth in the range of new technology with potential world changing significance. As a result, there comes this need to gain an understanding of what kinds of changes a new technology innovation might bring (in social, ethical/legal, environmental and other terms). Then because our resources are limited, we will need to prioritize in deciding whether and when to invest in research and development of the new innovations and technologies. This is even more important for developing countries so who have more pressing issues at hand. An example would be China in the past where they invested in medical technology like the MRI technology and they were ridiculed by the developed superpowers for not solving the more pressing issues in the short run such as poverty. However, the leaders of China were proven right in the long run as MRI technology helped transform them to transform into a medical hub and let them become more developed. This shows that foresight is important as it can help a country break out of their poverty cycle.

We were also introduced to some of the more commonly used foresight methodologies. A method that I felt was simple and yet cover all areas would be the SWOT analysis. It analyses the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture. Like many other methodologies, this analysis places us in a good position to make informed decisions instead of making decisions blindly.

Personal Rating

Lesson was rather dry at times especially when discussing on the foresight methodologies. Would give the lesson a 7.5/10.

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